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By: Andre Best

Your websites theme is very important to its success. When your site is indexed by search engines, they actually review your sites theme as well as other content. The theme must be carefully planned. Here are some tips for developing a proper web site theme that will make search engines happy as well.

Choose a design that revolves around keywords and keyword phrases. For example, if your sites keywords are sporting goods, choose design elements that are associated with sporting goods. Use bright colors such as red and yellow. Use elements that are high impact and exciting, similar to thoughts associated with sporting goods.

Focus on the types of products, services, and information you seek to promote. You are selling sporting goods, not bedding. Focus on sporting goods and stay on that approach. Don’t get side tracked with a certain color theme you favor. Make your keywords the main focus of your theme. Make them bigger, and make them stand out against all the other content.

Search engine spiders review website theme as to how it relates to keywords. It is a complicated algorithm, but it takes into consideration the use of keywords and links. Search engines look for lots of content related to the main theme throughout the site, so it’s a good idea to have lots of information written for your site.

Lots of work should go into choosing the perfect theme for your site. Make sure you are truly representing what you wish to provide. If you get bogged down with too many keywords or keyword phrases, you may need to consider additional websites that focus around this theme, instead of flooding your own site with too many products.

Remember, the theme of the website should be appealing to users as well as the search engines. Once a theme is finalized, there are many more steps to make your site optimized for search engines. A theme is only the beginning. But it should be a strong foundation from which your site will grow and develop.

About The Author

This article was written by Dawn Rowlett of Web Submission Services as an informational piece for website owners. Please visit Web Submission Services for more information about web site theme, http://www.internetmarketingwebsites.com/web-site-theme.htm and search engine optimization techniques, http://www.internetmarketingwebsites.com/web-design-search-engine-optimization.htm

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# Web design
  • Market analysis
  • Information architecture
  • Creative visual design
  • Web standards compliant XHTML markup
  • Usability and accessibility tests
  • Consulting and support
  • Hosting

# Web development

  • Custom e-commerce solutions
  • Content management systems
  • Database programming
  • User authentication and site personalization
  • Payment systems integration
  • RSS feeds, forums, votings and mailing lists
  • Portals and catalogs
  • Local search engines
  • Affiliate programs

# Search engine optimization (SEO)
  • Content and style separation and neat markup
  • Search engine friendly navigation
  • Keyword research (competitiveness and popularity)
  • Keyword frequency and positioning
  • Search engines and directories submission
  • Increasing link popularity
  • Statistics reports and analysis
  • Pay-per-click campaigns

# Graphic design
  • Logo design
  • Corporate identity
  • Booklets, brochures

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There are several tiers of SEO firms, and the more reputable companies employ content-based optimizations which meet with the search engines' (reluctant) approval. These techniques include improvements to site navigation and copywriting, designed to make websites more intelligible to search engine algorithms.



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