12 Techniques that Reduce Shopping Cart Abandonment!

Industry research shows that up to 75 percent of shoppers abandon their online shopping carts before completing the checkout process. To help address this issue, some of the most successful advertisers have shared their ideas.

1. Provide shipping costs early in the process, so shoppers are not surprised during final checkout.

2. Show stock availability on the product page, so shoppers do not have to wait until checkout to determine if a product is out of stock.

3. When an item is placed in the shopping cart, include a link back to the product page, so shoppers can easily jump back to make sure they have selected the right item.

4. Make it easy to change quantities or delete an item from the shopping cart.

5. If a product comes in multiple sizes or colors, make it easy to select or change values in the shopping cart.

6. Include a "Progress Indicator" (e.g., "Step 2 of 5") on each checkout page, so shoppers always know where they are in the checkout process.

7. Include a prominent "Next Step" or "Continue with Checkout" button on each checkout page, so shoppers do not get lost.

8. Keep all information above the fold (on one screen) on each checkout page, so shoppers do not have to frequently scroll down.

9. If the billing information is the same as the shipping information, include a box that shoppers can check to automatically fill in the same information.

10. If information is missing or filled out incorrectly during checkout, give a meaningful error message that clearly describes what needs to be corrected.

11. If you intend to add your customers to a list for future e-mail marketing (either from you or a third party), make sure your customers know this and can easily opt out.

12. Make the most out of cross-selling by making recommendations of additional items to buy based on what is already in the shopping cart.

Improve your shopping cart sales, implement some of these idea's and watch your conversion ratio rise.

osCommerce provides ready built e-commerce shops with customer satisfation and ease of use in mind. See if you can find a business idea.... e-Commerce ready!

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