Search Engine Optimization - Developing better Web sites!

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Most Search engines display different kinds of listings on their results pages (SERPs), including: pay-per-click advertisements, paid inclusion listings, and organic search results.

SEO is primarily concerned with advancing the goals of a web site by improving the number and position of its organic search results for a wide variety of relevant keywords.

SEO strategies will increase both the number and quality of visitors to your site aswell as improve the overall navigation and content flow.

What do Search Engines look for? source answers.com

• Age of site
• Length of time domain has been registered
• Age of content
• Regularity with which new content is added
• Age of link and reputation of linking site
• Standard on-site factors
• Negative scoring for on-site factors (for example, a dampening for sites with extensive keyword meta tags indicative of having being SEO-ed)
• Uniqueness of content
• Related terms used in content (the terms the search engine associates as being related to the main content of the page)
• Google Pagerank (Used in Google's algorithm)
• External links, the anchor text in those external links and in the sites/pages containing those links
• Citations and research sources (indicating the content is of research quality)
• Stem-related terms in the search engine's database (finance/financing)
• Incoming backlinks and anchor text of incoming backlinks
• Negative scoring for some incoming backlinks (perhaps those coming from low value pages, reciprocated backlinks, etc.)
• Rate of acquisition of backlinks: too many too fast could indicate "unnatural" link buying activity
• Text surrounding outward links and incoming backlinks. A link following the words "Sponsored Links" could be ignored
• Use of "rel=nofollow" to suggest that the search engine should ignore the link
• Depth of document in site
• Metrics collected from other sources, such as monitoring how frequently users hit the back button when SERPs send them to a particular page
• Metrics collected from sources like the Google Toolbar, Google AdWords/Adsense programs, etc.
• Metrics collected in data-sharing arrangements with third parties (like providers of statistical programs used to monitor site traffic)
• Rate of removal of incoming links to the site
• Use of sub-domains, use of keywords in sub-domains and volume of content on sub-domains… and negative scoring for such activity
• Semantic connections of hosted documents
• Rate of document addition or change
• IP of hosting service and the number/quality of other sites hosted on that IP
• Other affiliations of linking site with the linked site (do they share an IP? have a common postal address on the "contact us" page?)
• Technical matters like use of 301 to redirect moved pages, showing a 404 server header rather than a 200 server header for pages that don't exist, proper use of robots.txt
• Hosting uptime
• Whether the site serves different content to different categories of users (cloaking)
• Broken outgoing links not rectified promptly
• Unsafe or illegal content
• Quality of HTML coding, presence of coding errors
• Actual click through rates observed by the search engines for listings displayed on their SERPs
• Hand ranking by humans of the most frequently accessed SERPs

When visitors discover a useful web site, they tend to refer other visitors by emailing or instant messaging links. As a result, SEO practices that improve web site quality are likely to outlive short-term practices that simply seek to manipulate search rankings. The top SEOs recommend targeting the same thing that search engines seek to promote: relevant, useful content for their users.

Offering advanced optimization services which include significant research into every element of page design, site structure, and off-the-page criteria.

If you're interested in working with a professional search optimizer, please submit your details below and we'll send you our seo packages.

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Pricing Models Include: one-time flat fee, monthly fixed fee, pay-per-click and pay-per-inclusion

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Before any page can be optimized, research is conducted to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.

Tracking progress through statistics analysis.

Statistics

Statistics are a scientific application. The goal is to form actions, for example website content management, based on the data which are recorded. With an application of statistics there is less guesswork. Simple questions can be answered, for example, something very basic; are there more or less people coming to your site this week than there were last week? Is your site doing better or worse this week? What should your stats tell you?

They will inform you about numerous aspects of your traffic; the number of (returning) visitors to your site, and how visitors surf through your pages. This information tells you about the content of your site and how visitors use it. Your traffic statistics are an indicator of website performance. When applied in this sense, site stats can be used very effectively to make updates.